About me

It took me a while to accept that my true passion lies in human psychology. Over time, I realized my deep love for neuromarketing, and ultimately, I discovered that everything I’ve been drawn to leads back to branding psychology. I’ve come to understand that brands aren’t just built on logos or aesthetics—they are created through emotions, beliefs, values, and core principles.

Branding is a deeply personal journey, whether you’re building something alone or with a partner. It’s a process of self-discovery that we rarely go through alone because we all have blind spots. We need others to help us see what aligns, what doesn’t, and to give us the space to explore without limitations. Stepping into alignment with who I am has made it clear that my purpose is to walk with you on this journey—to help you uncover what it is about you that naturally attracts people and compels them to connect, then convert into buyers.

At our core, we are all frequencies. The first thing people experience when they meet you is how you make them feel—and that feeling is directly tied to how you see yourself. You can fake confidence, but energy doesn’t lie, and eventually, the truth unravels. So why not stand in your truth? And if you don’t know what that is, you are free to explore it. I’m here to support that freedom—self-discovery, self-confirmation, and self-actualization—because entrepreneurship is shadow work in motion.